Matt Friedman

Matt Friedman is the Vice President of Strategy & Marketing for IBM Smart Business. Matt is responsible for strategy, marketing and offering management. Prior to this appointment Matt was the Worldwide Director of Marketing and Offering Management in Global Services and was focused on SMB, Managed Services and Infrastructure Management. Prior to joining Global services he helped to launch and grow the Grid Computing business and was instrumental in conceiving IBM's on demand marketing strategy. Before joining IBM , Matt was a founder of a small business focused on new product development and management consulting, which he sold to a public company in 1996. Matt has extensive experience developing new products for some of the most renowned global brands including: J&J, Colgate-Palmolive, AT&T, JP Morgan Chase and Citibank.

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